August 2011
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Day August 24, 2011

Getting to the future

Here’s #4 on the Top 10 Mistakes in Behavior Change list: trying to stop old behaviors instead of creating new ones.

And Fogg’s solution? Focus on action, not avoidance.

This cries for more detail.

Action can be a form of avoidance, so action isn’t enough. It has to be action that moves us toward what we want. And that means