August 2011
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Day August 17, 2011

The outside-in effect

Relying on willpower and attempting big leaps aren’t helpful in changing behavior. Neither is ignoring how environment shapes behavior, which is #3 on Fogg’s list of mistakes in behavior change.

Want to change your life? Then change your context.

It can take lots of forms.

Most of us are creatures of routine. Even if we enjoy new things, part of us craves the safety of a familiar context. And familiarity blinds us.